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Retail Tips
- Resist the urge to place direct lighting over the potato display. Turn down lighting during non-peak hours.
Cover the display with a produce cover cloth when store is closed (Wada Farms has covers available upon request).
Protect from light while produce is in the back room. Greening is your worst enemy.
- Secondary displays move more potatoes. Consider high-graphic, colorful retail bins of bagged potatoes in high traffic
areas or placing baker displays by the meat display. Place potato "toppers" next to the display.
- Utilize Wada Farms' date coding of packages to help in display rotation of product. Grade, rotate, and straighten
display often. Keep your display looking "fresh, full, and alive." Freshness sells!
- Premium-sized consumer packs like 5# and 10# bags of Size-A, 5-9 oz., or larger ounce range potatoes make for a
premium value-added product that can set you apart from your competitor's displays of "small spuds".
- Well-marked 10# and 20# Number 2 or utility grade potatoes are a great food value and a great "comp" product
for retail in larger family markets.
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