Our marketing and business development ally, Category Partners, LLC is a strategic retail marketing services company designed to maximize the performance of the potato, onion, and sweet potato categories through consumer, market and industry insights.

Category Partners brings to the table great marketing assets that provide Wada Farms and Dole the necessary tools to build stronger profits and superior customer satisfaction. Powerful features such as; category analysis, market/industry research, study of consumer trends, marketing and advertising development create the perfect package to provide retailers greater opportunities to increase product sales and achieve higher profits.

Category Partners offers category management, category development, merchandising, assortment, promotion, communication, consumer research, and market research.

Mac Johnson
Chief Executive Officer

Tom Barnes

Tom Barnes
Senior Manager – Analytics

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